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When prospects walk by your place of business for the first time, you have approximately 3-7 seconds to get noticed and make an impression using only visual communication.
During this first encounter, they won’t see your products or experience the quality of your service, and even your hard-earned reputation will count for nothing—all they see is your storefront sign, which serves as an “inferential cue” and the basis of thin-slice judgements about your brand, according to research by the Interdisciplinary Journal of Signage and Wayfinding (Kellaris & Machleit, 2016).
And while subpar signs are frequently overlooked or else quickly forgotten, high-quality storefront signs can do more for your business than “a larger building, longer hours, or longevity at the location (Ellis et al., 1997), including:
With this in mind, it should come as no surprise that all the most successful local brands have serious storefront sign appeal. When you’re ready to take your place alongside them, our storefront sign team is standing by to help!
Whether you’re looking to elevate your brand with overhead storefront signs, put your name up in lights with illuminated storefront signs, or supersize your logo for guaranteed impressions, the Unusual Sign team has everything you need to get great results for a great price.
As one of New Bedford’s only true one-stop shops, we’re proud to carry all of most popular storefront sign options, including:
To save you time and money, we also provide all of the sign services needed to complete your order, including:
Ready to step into the winner’s circle? Call (508)-997-8558 or fill out our online contact form to get personalized product recommendations and a free quote on any custom storefront sign order in New Bedford, MA.
References
Ellis, Seth, Ph.D.; Johnson, Robert, Ph.D., Murphy, Robin, M.B.A.: “The Economic Value of On-Premise Signage.” California Electric Sign Association, University of San Diego, International Sign Association, Sign Users Council of California, Business Identity Council of America, 1997.
Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).