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Whether you need to boost the visibility of your business, residential complex, or public facility, it only takes one call to our outdoor sign specialists to put you into the winner’s circle.
Call (508) 997-8558 to get started or read on to learn how our custom outdoor sign solutions are driving sales, building brand authority, and improving wayfinding outcomes in New Bedford, MA.
Multiple marketing studies leave no doubt: when you’re trying to win customers, custom outdoor signs give your business a serious competitive edge.
For example, the American Shopper Survey found that over one-third (35.8%) of US consumers “have been drawn into unfamiliar stores based solely on the quality of their outdoor signs” (Kellaris, 2012).
Furthermore, according to the “Economic Value of On-Premise Signage,” adding even a single outdoor sign to your on-premise advertising system can boost sales by as much as 15%—a greater impact than longer store hours, longevity at the location, and hiring additional sales personnel (Rexhausen et al., 2012).
If you’re looking to increase sales revenue and turn passersby into prospects, get in touch with our custom outdoor sign specialists. We offer a wide selection of impressive storefront signs and cost-effective promotional materials, from printed outdoor banners to attention-grabbing LEDs, and our experts make the collaborative process fast, easy and fun.
In a survey of over 100,000 US shoppers, more than three-quarters (75.2%) of respondents agreed that outdoor signs are “one of the first things consumers notice about a new or unfamiliar business,” and nearly half (41.5%) use outdoor signs as “inferential cues” to make brand quality assumptions (Kellaris, 2012).
If you want your brand to get noticed and convey your quality at-a-glance, our outdoor sign experts are standing by to help.
Whether you’re looking to wow onlookers with three-dimensional signage or outshine the competition with clean-and-crisp LEDs, the Unusual Sign team has the sign selection and expertise to fulfill your vision and bring your brand into the winner’s circle. No matter what you choose, our premium materials and in-house design talent will help you present your brand in the best possible light.
Some of our most popular outdoor signs for business branding in New Bedford include:
It doesn’t matter how much customers love your products and services, or how much money you invest in local marketing campaigns—if your customers cannot find your business, you won’t sell a thing.
Unfortunately, this is a real problem for local businesses. In fact, according to the American Shopper Study, nearly two-thirds (60.8%) of US consumers have driven past a business they intended to visit because their outdoor signs were either too small or unclear.
Critical wayfinding failures like these cost New Bedford businesses thousands of dollars every year, but with our outdoor sign team by your side, you won’t ever have to worry about frustrating your customers or squandering sales.
We are proud to offer one of New Bedford’s largest selections of high-impact outdoor signs, with plenty of options for eye-catching customization, and we also provide full support with site selection and installation for better visibility and wayfinding outcomes.
The Unusual Sign is New Bedford’s one-stop shop for outdoor sign solutions, offering all of the most popular sign products, 100% customization, and full support with every step of your order.
To access our complete outdoor sign catalog and get a free quote on any custom order, call (508) 997-8558 or fill out our online contact form.
References
Kellaris, J. (2012). Further evidence from the BrandSpark / Better Homes and Gardens American Shopper Study: A longitudinal update and extension. Lindner College of Business / University of Cincinnati.
Rexhausen, J., Hildebrandt, G., & Auffrey, C. (2012). The Economic Value of On-premise Signage. Signage Foundation.